Social media posting design
Did you know that 50% of people prefer to engage with videos on different social media platforms?
So if more than half of the world (5 billion) now uses social media (62.3%), there’s a very high chance a viewer will land on one of your platforms and view your content.
Is your content performing well? Is your messaging consistent on every platform? If not, then why? You can’t expect clients to rely on your brand if you’re unreliable in your messaging. Are you clear on what your values and goals are in your brand?
In Clue, we ensure every content has a message and is a key plot in our marketing strategy. For our content for Clue socials, we treat it like a client process in Clue and plan for three months. This enables room for alteration and tweaking of any content or blogs we have planned.
Social media posting design – Weekly content pieces.
Ten pieces of different content types, both video and written content-
- One long from video content
- 2 A roll of video content (one from a team member and one from the founder)
- 1 B roll video content
- Graphics
- Carousels
2x blogs a week
- How’d you do that, Clue (this blog) and a blog from the founder.
One weekly newsletter-
- Give us a Clue Full of guidance and tips on industry-specific insights to help optimise your content performance.
Instagram stories:
- Every day, we have a task to do in stories to help increase engagement and visibility. For example, on Mondays, we go into the Clue Instagram and tell everyone what our tasks for the day are. This shows an insight into a day in the Clue office and what different team members’ roles consist of.
This means there are two pieces of content a day, every week. Each piece of content has a message behind it and a purpose as to why it’s being posted. Graphics are selected to entice and inform readers, and so we follow five pillars to ensure this is done.
Our content pillars are:
A testimonial– To showcase what our Clients think of the Clue services.
A selling graphic– To promote the business and how amazing it is! (Obviously)
A statistic– An educational piece of content to the grab readers’ attention.
A educational and helpful post on How to do this, top tips for that, etc. (this is the good stuff you will find in our email, so make sure to sign up)
An empathising A-Roll piece of content. This can be both energising and empathising. Using this short-video content will catch the attention of viewers who have been engaging with your brand.
Every piece of content we produce gets posted on Instagram, Facebook, LinkedIn and TikTok. Yes, Instagram is our main platform and where we find most of our clients, but that doesn’t mean other platforms are any less important. Utilising each platform ensures your messaging is consistent, and if any new audience were to land on any of your social platforms, they would know who Clue is and what Clue does.
In our monthly planning meeting, we break each week down. Within each week, we have a theme. This helps steer the content in the right format that will portray the messaging effectively. For example, one week in Clue, we had the theme of ‘The future of social media’, so myself, the marketing executive, and our founder, Inge, both produced 5 video concepts and five graphic concepts and then selected appropriate blogs to write this week which aligned with the theme. A graphic, for example, was ‘Why you will get left behind if you don’t focus on your content’, and a video concept would’ve been footage of clients laughing, setting up for filming, having their make-up done and then text written on top talking about how advanced social media and technology has become.
Every week, we send out a newsletter that is tailored to personalised industries, for example, businesses in business coaching or fashion, and includes insights into content creation and how you can optimise the results your content produces. Want to receive these weekly insights?
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So, this is all an insight as to how we design different content for different platforms in Clue. It is a key understanding to have the structure and plan in your business so you know what your content strategy is and how you will show messaging throughout this content.
If you need guidance on how to produce content for your channels within your marketing plan, make sure you are signed up to the Clue Labs waitlist below.
Clue Labs is launching on 13th February and is our new technology that is going to turn your social media into a predictable, traffic-driving machine so you can stop guessing with social media and start seeing results.
