Case Study: JOANNE FISHER
We helped legal and wealth management company Joanne Fishe Law transform their digital communication, engaging potential clients through high-quality, relatable content across social media platforms.
Before Clue...
“Our social media presence was impersonal and jargon-heavy. We struggled to communicate the importance of our services in a relatable way, and our engagement was low. We needed a strategy to humanise our brand and make our content more accessible.”
The challenge
In the highly regulated finance and legal industries, building trust and clarity is essential. A leading legal firm and a prominent wealth management company partnered with Clue Content to enhance their social media communication. These companies aimed to demystify their services and humanise their brands to foster stronger connections with potential clients.
Our Goal:
To humanise the digital presence of regulated industries with strategic, engaging content that builds trust, demystifies complex concepts, and encourages proactive client engagement.
For these finance and legal companies, we developed content pillars focusing on:
- Human Stories: Highlighting the people behind the brand, sharing their experiences and expertise.
- Educational Content: Breaking down complex industry terms and concepts into simple, understandable language.
- Client Success Stories: Showcasing real-life scenarios where clients benefited from proactive engagement with legal and financial services.
- Myth-Busting: Dispelling common misconceptions and fears about the legal and financial industries.
Our content development involved extensive research into industry regulations and in-depth discussions with the company leaders. We spent time understanding their true passions and unique drives to ensure the content authentically reflected their brands.
The Content Creation Process
Content Strategy
We began by discussing the core messaging, purpose, and strategy behind their social media content. Our goal was to create a comprehensive 3-month content plan that was tailored to their unique brand, audience, and marketing activities. This included detailed schedules, thematic pillars, and specific content ideas designed to engage their target audience effectively.
Fuss-free filming
To bring the content plan to life, we organised several shoots at their offices to capture the team’s dynamics and the personal stories of their staff. This included candid interviews, behind-the-scenes footage, and educational segments that explained complex concepts in an easy-to-understand manner.
Data-led delivery
Post-filming, we created a full set of strategic content assets, delivered monthly. This included a variety of videos, graphics, and photos tailored to their brand. Our unique data analysis system continuously refined the content based on performance metrics, ensuring that every new creative delivery was optimised for the best results.
This client saw a 80% increase of direct enquiries in 1 month of posting Clue Content.
Over 6 months, this client saw a 1,446% surge in followers, leading to a 14% increase in growth rate
In three months, this client expanded their reach by 97.8%, connecting with nearly 12,000 accounts
Tired of social that doesn’t deliver?
“We’re posting all the time but there's no clear ROI or commercial impact.”
At Clue Content...
“Our in-house team is burnt out trying to keep up with content creation.”
At Clue Content...
“We’ve used agencies before, it felt like style over substance.”
At Clue Content...
At Clue Content, we do things differently. We blend strategic thinking, data intelligence, and exceptional creative to give you social that actually works, not just looks the part.
This isn’t guesswork. This is content with clarity, consistency, and commercial purpose.
“Before working with Clue, my content was inconsistent and sometimes felt unprofessional. Now I have consistent content in line with my brand and the forward planning has really allowed me to get laser focused on what I want my marketing to be doing in my business. It’s allowed me to relax and focus on other parts of the business that need my attention. The forward planning and consistent professional looking content has increased my audience in the right way with the right clients which of course has increased the bottom line!”
