Case Study: Exact Sourcing
We helped Exact Souring Recruitment Agency through high-quality social media content
Introducing the client
In the competitive world of recruitment, standing out is everything. Two leading agencies approached Clue Content, each with a unique focus: one specialises in sourcing high-quality candidates from non-traditional backgrounds and matching them to roles that suit their skills and personalities. The other emphasises aligning candidates with the right clients, focusing heavily on company culture and hiring processes. Both share a commitment to long-term success for their clients and candidates, rather than just making quick placements for commission.
Before Clue…
“Our content was inconsistent and off-brand. We only posted when we had a job advert or an exciting candidate to place. We weren’t thinking about the ongoing message needed to consistently attract inbound interest. Finding high-quality, consistent content creation was a challenge.”
Our Goal:
To transform the digital presence of recruitment agencies with strategic, engaging content that drives leads and builds brand authority.
They came to Clue Content to differentiate themselves in a market often marred by a poor reputation. They wanted to highlight their innovative approaches and show that they’re more than just sales-driven entities. By showcasing their knowledge and thought leadership across their social media platforms, they aimed to rise above the noise.
Content Pillars for the Recruitment Industry
For these agencies, we developed content pillars focusing on:
- Industry Insights: Sharing valuable information and trends within the recruitment sector.
- Client Success Stories: Highlighting successful placements and client testimonials.
- Career Tips: Providing advice and tips for job seekers.
- Company Culture: Showcasing the vibrant and dynamic work environment at both agencies.
- Ongoing Support: Offering advice and tips for clients on reducing staff churn and supporting placed candidates
The Content Creation Process
Content Strategy
We started by defining the core messaging, purpose, and strategy behind their social media content. Our goal was to create a comprehensive 3-month content plan tailored to their unique brand, audience, and marketing activities. This included detailed schedules, thematic pillars, and specific content ideas designed to engage their target audience effectively.
Fuss-free filming
To bring the content plan to life, we organised a 2-day shoot at their offices to capture the team dynamics and unique culture of each agency. This included not only office footage but also personal, homely settings to highlight the founders’ approachable nature. By filming in environments that reflected their nurturing and collaborative cultures, we ensured that their uniqueness wasn’t just stated but visually demonstrated.
Data-led delivery
Post-filming, we created a full set of strategic content assets, delivered monthly. This included 3 videos, graphics, and photos, all tailored to their brand. Our unique data analysis system continuously refined the content based on performance metrics, ensuring that every new creative delivery was optimised for the best results.
There was a 63% increase in profile visits which contributed to a 600% increase in website taps.
After the 6 months, they’re content gained a 145% increase in CTR and an 80% increase in engagement.
After 3 months with Clue, this client gained a 4000% increase in growth rate.
Tired of social that doesn’t deliver?
“We’re posting all the time but there's no clear ROI or commercial impact.”
At Clue Content...
“Our in-house team is burnt out trying to keep up with content creation.”
At Clue Content...
“We’ve used agencies before, it felt like style over substance.”
At Clue Content...
At Clue Content, we do things differently. We blend strategic thinking, data intelligence, and exceptional creative to give you social that actually works, not just looks the part.
This isn’t guesswork. This is content with clarity, consistency, and commercial purpose.
“I have had a great experience with Clue, they asked me the right questions to understand my target audience and really cared about making sure that the messaging and outreach created was creating the right impression.
The team are professional, understand how to get the most of you on the day of filming and also present the right material to be used for the social outreach. I’d be happy to recommend Clue to any business trying to increase the brand visibility.”
