Navigating social media changes for maximum reach

Hey there, fellow business mavens and digital creators! It’s your friendly neighbourhood marketing ally here, ready to demystify the ever-evolving world of social media for you. Let’s dive into how you, especially if you’re steering the ship of a small or medium business, can ride the waves of social media changes and not just survive, but thrive!

The social media landscape is shifting... again

Just when you thought you had it all figured out, social media goes and changes the game on us, right? Fear not! Staying ahead of these changes isn’t just about keeping up with the algorithms (although, let’s be honest, that’s a big part of it). It’s about understanding your audience on a deeper level. Who are they? What do they love? How do they like their content served?

The power of connection

Before we dive into the nuts and bolts, let’s get one thing straight: the secret sauce to maximum reach is connection. Genuine, authentic connection. It’s about finding your tribe online and speaking directly to their souls. Whether it’s through humour, insights, or heartfelt stories, making that emotional connection is key. So, how do you start? By nailing down who your audience is or picking a muse that represents them. This clarity will be your North Star in everything you create.

The stats speak: video is King (and Queen)

Let’s sprinkle in some facts here. Video content isn’t just popular; it’s the crown jewel of engagement. Why? Because stories captivate us. They pull us in and make us feel something. And with platforms like TikTok leading the charge, storytelling through video has never been more powerful. The current hot tip? Landscape videos on TikTok. Yes, you heard that right. TikTok’s giving these videos a little extra love as they explore new content distribution methods. And guess what? Accounts are exploding with new followers by simply telling engaging stories this way.

Quality over everything

Now, let’s talk about quality. In a world drowning in content, quality is your lifeboat. It signals to your audience that they’re in for something worthwhile. High-quality content doesn’t just look good; it feels good. It tells your audience, “Hey, we value your time and attention.”

Sharing is caring

Ever stumbled upon a piece of content that felt like it was made for you? So much so that you just had to share it with your friends? That’s the magic of shareable content. It speaks to the inner needs and desires of your audience. It’s content that gets passed around because it resonates on a personal level. Aim for that.

Trend with Caution

Jumping on every trend might seem tempting, but here’s a little nugget of wisdom: only embrace the trends that make sense for your brand. Not every dance challenge or meme format will align with your message, and that’s okay. The goal is to attract the right people, not just more people.

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Inge's Insider Tip

To wrap this up, let’s borrow a page from our very own playbook. Landscape videos on TikTok are your best bet for organic reach right now. Tell a story, make it engaging, and watch your community grow. Remember, TikTok is currently the playground for organic reach, so don’t miss out on this opportunity.

In the end, it all boils down to this: know your audience, create with purpose, and always aim for connection over conversion. The algorithms may change, but the power of a well-told story remains timeless. Now go out there and create something amazing!

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